Privacy policy

We collect personal information that you give us directly, as well as information generated or collected automatically when you use the Platform. “Personal information” means any identifiable information about you or your affiliates, including but not limited to the following.

Information you give us. Your name, email address, phone number and other contact details that you provide when you register or use the Platform. This also includes any video data you submit, which may contain images, audio or other representations of people performing routine tasks for product research. Video data may include sensitive personal information, such as biometric data (for example, facial features), depending on the content.

Information collected automatically. Your preferences, tendencies and the services you use; device information (for example, IP address and browser type); usage data (for example, pages visited and time spent); and other analytics data.

We limit collection to what is necessary for the purposes described in this policy, in line with laws such as PIPEDA (limiting collection) and the GDPR (data minimization).

Other people in your videos. If you submit videos that show other people, you represent and warrant that you have obtained all necessary consents from them for the collection, use and disclosure of their personal information under applicable law.

Directly from you. When you register, submit data such as videos, or interact with the Platform.

Automatically. Through cookies, web beacons or similar technologies (if implemented), or through server logs.

From third parties. From public sources or affiliates, as needed to operate the Platform.

No children’s data. The Platform is not intended for anyone under 18 years of age (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have, we will delete it promptly.

We use your personal information for the purposes below, based on lawful grounds such as your consent, performance of a contract, legitimate interests or legal obligations.

• To provide and operate the Platform, including letting you submit video data for product research.
• To validate and authenticate your information for security and compliance purposes.
• To communicate with you, for example to respond to inquiries or send notices.
• For internal analytics, research and improvement of our services.
• To comply with legal requirements, enforce our terms or protect our rights.
• For any other purpose disclosed when we collect the information, or with your consent.

Under PIPEDA, we identify these purposes before or at the time of collection. Under the GDPR, our lawful bases include consent for data submission and legitimate interests for analytics. We do not use your data for automated decision-making that produces legal effects without your consent.

We may disclose your personal information in the following circumstances.

To affiliates and service providers. To our affiliates, contracted companies or third-party processors (for example, hosting providers) who help us operate the Platform, under strict confidentiality agreements.

For legal reasons. To comply with laws, regulations or court orders, or to respond to government requests. This includes sharing in connection with audits or investigations, or to prevent fraud.

Business transfers. If there is a merger, acquisition or sale of assets, your data may be transferred as a business asset.

With your consent. For any other purpose, with your prior written consent.

We do not sell your personal information as defined under the CCPA/CPRA. Under the GDPR, disclosures to third countries are protected by adequacy decisions, standard contractual clauses or other safeguards.

We use reasonable administrative, technical and physical safeguards to protect your personal information from unauthorized access, loss or disclosure, in line with PIPEDA (safeguards principle) and GDPR requirements.

No system is completely secure. We do not guarantee the privacy, security or authenticity of information transmitted over the internet or stored on our systems. You use the Platform at your own risk.

Data is stored on servers in Canada or in other jurisdictions with adequate protections. Retention periods vary. Contact data is kept while your account is active, plus a reasonable period for legal purposes. Video data may be retained indefinitely for research, subject to deletion requests where those rights apply.

Depending on where you live, you may have the following rights.

• Access and correction. Ask for access to your data, or for it to be corrected.
• Deletion or erasure. Ask us to delete your data, subject to exceptions.
• Opt out or withdraw consent. Withdraw your consent to processing. This may limit your access to the Platform.
• Portability. Receive your data in a portable format (GDPR).
• Object to processing. Object to processing that is based on legitimate interests (GDPR).
• Non-discrimination. We will not discriminate against you for exercising your rights (CCPA/CPRA).
• Opt out of sale or sharing. California residents can opt out of any “sale” or “sharing” of personal information.
• Limit use of sensitive data. Opt out of the use of sensitive personal information for non-essential purposes (CCPA/CPRA).

To exercise your rights, contact us at support@atlascapture.io. We will respond within the applicable timeframes (for example, 30 days under PIPEDA and the CCPA, and one month under the GDPR).

As Atlas Capture LLC, we process data primarily in Canada, which has been deemed adequate under the GDPR for certain transfers. For transfers to other countries, we use safeguards such as standard contractual clauses or binding corporate rules to give equivalent protection. By using the Platform, you consent to these transfers.

Atlas Capture LLC, 30 N Gould St, Suite R, Sheridan, Wyoming 82801, USA, receives and processes recordings and related information collected through the Platform.

This is the Processing Locations Notice referred to in the Participant notice and consent choices. Recordings and related information are transferred, stored, accessed and processed in these current processing locations:

• United States
• Canada

Atlas group companies, approved service providers, customers and their approved service providers may access the information in those countries for the purposes described in the participant notice.

To ask about processing locations, or to reach our Data Protection Officer, email dpo@atlascapture.io.

The Platform is restricted to users who are at least 18 years old. We do not knowingly collect or process personal information from children under 18 (or the applicable age of majority). If you believe we have such data, contact us to have it deleted.

If you contribute directly through the Platform, the Online contributor terms of use are the contract between you and Atlas, and the Participant notice and consent choices set out the three separate privacy consents you give before recording. The terms and the consents are separate documents.

You can withdraw a consent or exercise your other privacy rights at any time using the contact in the participant notice or in this policy. Withdrawal does not affect processing carried out lawfully before it took effect.

We may update this policy from time to time to reflect changes in our practices or legal requirements. Changes will be posted on the Platform and take effect 30 days after posting, unless the law requires otherwise. We will notify you by email or by a notice on the Platform of any material changes. Continued use of the Platform is acceptance of the changes. Changes do not apply retroactively.

For questions, complaints or to exercise your rights, contact us at:

If you have a concern about PIPEDA compliance, you may also contact the Office of the Privacy Commissioner of Canada. We are accountable for our privacy practices and welcome your feedback.